Every journey begins with a first step. For Gold & Mary, this journey began with the vision of bringing an emerging jewelry trend from the USA to Switzerland: permanent bracelets. Today we would like to tell you our story, how we went from the first step to founding the first permanent jewelry studio in Switzerland.
The permanent bracelet trend is already widespread in the USA and is now starting to gain a foothold in Europe. These pieces of jewelry are more than just an accessory. They are an expression of individuality and immortality - they remain permanently on the wrist and accompany their wearer through all the ups and downs of life.
The idea of offering permanent bracelets in Switzerland came from our love for unique and meaningful jewelry. The name Gold & Mary embodies this vision: "Gold" represents the immortality and value of our jewelry, while "Mary" represents the everyday beauty and simplicity found in each of our unique designs.
When we opened our first studio in Eastern Switzerland, we were the first in the region to offer this new and exciting jewelry trend. We were excited to be early adopters of this trend and offer our customers something truly unique.
Our permanent bracelets quickly became favorites and we witnessed countless stories from our customers about how these permanent pieces of jewelry became their daily companions. This strengthened our vision and drove us to continue to grow.
Now we are about to take our next big step: expansion to Winterthur and soon throughout Switzerland! Our mission remains the same: to offer permanent bracelets that you can love and wear for a lifetime.
Our growth and success would not have been possible without you, our loyal customers and supporters. We are deeply grateful for each and every person who has been a part of our journey and look forward to writing the next chapter of Gold & Mary with you.
The story of Gold & Mary is not over yet. It is an ongoing journey full of passion, commitment and sparkling dreams. We can't wait to see what the future holds and look forward to sharing it with you. Stay tuned!
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